3 Importance In Creating and Promoting Your Web Video.

Image source: https://unsplash.com/@chrisyangchrisfilm

==========

The Importance of Brightness and Lightings.

Have you ever sat down and watched a web video with a huge disappointment?
Well, there are many reasons why a web video can be disappointing, and is due to not enough information, points are not clearly explain, and there is one major thing that causes an audience turn away from a web video.
This is due to bad lightings.

Did you know that bad lightings can seriously spoil the whole video?

Lightings for a web videos are no difference then the lightings from an actual films. And it does grade your video over the internet.

There are several tips that will help you to beautifies or perfect your video, if you follow the tips stated in this article.

The first tip is the lightings and the type of lightings are to be used in your video. As we know most people uses normal home light to film their first video, some even understood the need of the additional lighting; however, they usually go too far.

You may notice that some videos may look washed out, or are too bright to see the details of the video. This maybe because of harsh light being used. The key factor for having a perfect lighting for a web video, using soft-light is recommended.

So what exactly is soft light? It is very simple to define actually, basically in order to have a perfect soft light; you have to defuse the light as much as possible. You can do so by detracting the light from directly hitting where your camera is filming. You want to have a glow, instead of a harsh beam.

These harsh beams are called hotspots, and they are the enemy to have a beautifies a lit shot. When you are filming inside, it is easy to go overboard and have too much light.

The key to softening the light is to deter it through several methods. Some video creator simply put a thin sheet over the light in order to defuse it, until there is enough to get rid of hot spots, but still have enough lights to go through to give the shooting area a soft, yet bright, glow.

By pointing a light directly at the subject that you are filming, you are going to drain them out and create shadows and various hot spots. Remember, hot spots and shadows, or any other type of contrasting light is not cohesive to a great web video shot. Always look through your camera's viewfinder and try to point out any shadows and extra-bright areas. By doing so, you will have a finished product that looks professional and clean.

Outdoor Filming can sometimes be a difficult task because you have an ever-changing source of light during the day. Instead of putting your subjects directly under the sun, which will cause them to squint and look washed out; set them back to where the sun's rays are not directly on the object or human face. You can defuse the light by using reflectors, which will allow you to sit in the shade while still obtaining enough light to clearly see the object. One of the biggest tricks of the trade is to lay down a white sheet directly in front of the object that you are filming. This will reflect the light, as well as giving the shot a nice glow.

============
============
The Importance of Marketing and Promoting your Web Video.

If you are in the competitive field of Internet marketing, than you probably have realized that you must have the most current technology and latest advance methods while promoting your product or services, while many Internet marketers rely solely on text marketing, there are some that are moving into a modernized way of marketing.

This method is through web videos, and it is quickly becoming one of the most vital ways for Internet marketer to relate information about their product or services to their customers fast. And why is web video so vital to Internet marketers?

The main reason why web videos are so important to Internet marketers. It is because that it allows them to connect with their potential customers on an intimate basis.

Since then, there are so many Internet marketers consuming the web, so it is extremely important for you stand out from the crowd.

Another reason why Internet marketing were boosted by web videos. Partly is because it sets them apart from the various scams and other schemes or spam, that is surrounding the web.

There is huge numbers of custom out there has been scammed by bogus Internet marketer, thus many people still do not pay heed to the marketing efforts that you have put forth.

Reason is very simple for this. It is because you are following the same paths that many scammers and spammers have used.

Thus, if you want to make a sale and gain trust from a customer, than you must think outside of the box.

A great way to interact with your customers, and provide them with pivotal information is through using web videos.

With web video you are able to show the customer the product or service in action, without having to use fancy words or tricky sentences.

You can be honest and upfront about the product and build a relationship with the customer. This is very important in turning a potential customer, into buyers.

One great way to utilize web video is to simplify the product and give all the information that the customer needs in less than three minutes. If you are able to provide this successfully, you will help gain loyalty from the customer and they will be more likely to purchase your product or services

Web videos are a great way to interact with potential customers, and also a great way to showcase your product.

Since there are so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these two communication methods, you will have a very successful stent in selling your product.

The key to becoming a world class Internet marketer is to be honest, give important information and reason with the customers. Make them understand their needs, and how the product will actually enhance their business, their life.

By using web videos, you are able to successfully convince your audience, your customer.

Always bare in mind, that the product is the star of your video and explain all of the benefits of owning this product or using your service.

============
============
The Importance of Web Video Optimization.

When you film a video, than you are more than likely not going to be able to simply upload it in the exact same format that you shot it in, because video files are usually huge in size and would weigh down any web server, which is why you must optimize your web video.

Many beginner who are just getting started in making and distributing their web videos, do not understand that it is extremely important that they have to optimize their video for the web.

The reason why you must optimize your web video is because you need to have a video that is under a certain size, or else it would simply take too long to download, and would cost you massive amounts of bandwidth whenever someone views it.

But how do you exactly optimize a video for the web?

Optimizing your video for the web begins when you first take your camera out of its case. How you film your video will play a major role in how well it will interact within the Internet.

There are several production tips that you must follow if you want to have a video that is perfect for the web.

Make sure that when you are filming a video, you must minimize any type of camera movement.

This includes zooming and out, as well as panning over to view another object. If you really have to move the camera in your video, use a tripod; because you will receive smooth transitions, before you are able to move the camera so slowly that it will not cause a disruption in how the video is being viewed.

Once again, optimizing your video for the web while you are filming. It is the ample amounts of lights. Make sure to stay away from "hot spots," which are covered by extreme bright white light. This is very important that you use ample lighting for the object or presenter in the video.

After you have filmed and edited your web video, begins the process of optimizing its actual size for the internet.

When you are in this process, it is always a good idea to cut the frame rate below 15fps, or frames per second.

The reason for this, is when you cut the frame rate, it allows more data to be stored in each frame, thus giving you picture - quality that is much better than if you were to keep your frame rate at a higher pace.

Of course, you must also make sure that the overall size of the video fits within the standard requirements for web videos. With all the web videos you will also have to make sure that they are sized at 320 x 240 pixels. This is the perfect size for the Internet, where it is not too small, or too large.

Infact, it is the perfect size for speedy viewing, without loosing the quality of the video. However, that when you re-size your web video, you are to make sure it is not anything, smaller than 320 x 240 pixels; or else it will make the video too small and hard for viewers to even see clearly what is on the screen.
=============
=============



Comments are closed.