What Is Video Marketing

Video marketing continues to explode in popularity and it will keep growing. Just scroll through your Facebook feed any day and you will find videos everywhere which is by no means a coincidence. This is because of the rise in smooth video streaming on mobile devices and desktops. So businesses that fail to include this marketing strategy should do so at their peril. But what exactly is video marketing and should you incorporate it into marketing strategies? We find out in this article.

What is Video Marketing?

It is a marketing strategy that involves incorporating videos into your advertising campaigns to promote your business, products or services. The key feature of this marketing strategy is to improve the awareness of your products, services or brand. It brings together different aesthetic concepts, such as conceptual, visual and aural art to offer an experience that engages different senses at the same time.

Is Video Marketing Good for Your Business?

*Improved SEO Rankings

Videos are a great tool when you want to improve your search engine rankings. This is because sites with videos are more likely to appear on the first page of Google search results. What’s more, Google is now incorporating a lot of video content within its organic search results. This means your videos get quality backlinks thereby improving your site’s SEO ranking.

*Increased Conversion Rates

Getting visitors to your site is not good enough. You will want to convert at least 80% of them into sales which is not an easy task. But with video marketing you can easily increase conversion rates. Videos have a tendency to keep visitors engaged with the content as long as it is quality. So by keeping people on your site longer watching the videos, chances are high that they will make a purchase. Additionally, most consumers are more likely to buy a product or service after they have seen product/service explainer videos.

*Build Emotional Connections

This marketing strategy has a distinctive advantage of helping you build emotional connections with your audience compared to other marketing strategies. Videos help consumers to feel like they know you very well. They see your face, see your personality and even hear your voice thereby building connections with your brand. This eventually results into trust and people prefer working with brands they trust.

*Bring In New Visitors

With Twitter, YouTube and Facebook, you can reach millions of people with your videos thereby attracting more new visitors. So the more places you upload your videos, the more chances there are for different people all over the world to see and view them. And the fact that they are easy to share means it increases the chances of them going viral. This therefore means you will be attracting a lot of new visitors to your site who can then be converted into sales thereby increasing your business’s ROI.


Consumers prefer to interact with businesses through video. And millennial’s love for video shows no signs at all of slowing down. So it is only right to say that the future of video marketing is brighter than ever. Therefore, start thinking of better video strategies now.

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